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The Business of Language
Claire Lloyd of Elfab is the well-deserved winner of the first North East Export Communicator Award. The award was created by RLN NE in co-operation with the North East Chamber of Commerce and UK Trade & Investment. It was one of four given at the recent North East Export Awards held at Ramside Hall in Durham. The new RLN NE award is made to the person who demonstrates how the application of his/her language/cultural skills have increased business performance in export. Claire's language skills have been employed to increase enquiries and sales leads in key markets. She has been merited with direct involvement in a leap of sales of almost 70% in Latin America. Read the full article at http://www.rln-northeast.com/News/News_Export%20Award.aspx. Sir Trevor McDonald has supported a call for better language skills to improve the UK's competitiveness in international markets. Introducing a new publication highlighting the UK's poor performance in non-English speaking markets, Sir Trevor warns against the 'dangerous assumption' that English is enough for success in the global economy.The UK sits firmly at the bottom of the European Commission's language league table and the proportion of its business executives able to negotiate in more than one language is half the European average. Where language skills do exist, they tend to be at managerial levels rather than among front-line staff where they are the most urgently needed. UK companies fail to capitalise on opportunities in new and emerging markets because they tend to avoid markets where little English is spoken. The percentage of British trade with Denmark (pop. 5 million) is the same as for the whole of Central and South America despite a population of 390 million. Read the full press release or download a copy of the report at http://www.rln-northeast.com/Publications/Audits_reports.aspx
Do you want to improve the way you respond to the increasing numbers of French, German and Spanish tourists? If the answer is yes you could benefit from the Languages for Tourism programme on offer at Northumbria University. The number of tourists in the region coming from France, Germany and Spain is increasing rapidly with the growth in scheduled flights to North East airports. If you work in the tourism industry, what better way to make a good impression in these growing markets than learning how to welcome and engage with visitors in their own language. What's on offer?
To register your interest and find out more, call Lesley Twomey on 0191 227 3798 or email lesley.twomey@northumbria.ac.uk
South Tyneside College in partnership with Northumbria University is looking to introduce a new foundation degree in International Business Communication. They are hoping that local businesses will spare a few minutes of their time to read over the proposal letter and fill in a short survey to assist them in developing their work. If you are a company involved in any aspect of international business then this could be your chance to contribute to shaping a course that could have real impact on your bottom line. View the proposal letter and survey at http://www.rln-northeast.com/employers/employers_survey.aspx
There are currently 24 vacancies in the North East region on BLIS Jobs, a selection of available vacancies can be found below. To find out more about how to place multitilingual vacancies free of charge or to register as a candidate on BLIS Jobs contact Kasia Fiderkiewicz on 0191 229 6348 or email kasia.fiderkiewicz@onenortheast.co.uk or visit the RLN NE website at www.rln-northeast.com.
View these vacancies in full and more at www.blis.org.uk/ne.
North East Champions of export unveiled at Gala dinner 15/07/05 Featuring RLN NE Export-ise is given reward 15/07/05 Will the Olympics help languages? 09/07/05 It's all been double Dutch as language demand grows 28/06/05 Featuring RLN NE
Congratulations to Karen Smith, Anna Flood and Vanessa Knights who were the winners from our June Issue. This time you can win the following prizes (they were so popular last time we are offering you the chance to win these again!);
To be in with a chance of winning, simply answer the following questions and e-mail your answers to rln-northeast@onenortheast.co.uk by 5pm on Thursday 1st September. The first three entries pulled out of the hat who get both questions correct will be the winners! 1) Name the three languages available to study on the 'Languages for Tourism' courses at Northumbria University. 2) Name three services offered by the RLN NE (for help see www.rln-northeast.com). |
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